Case Study : Jackie Mackenzie & Associates

Jackie Mackenzie & Associates are a public relations company based in Richmond, Yorkshire, with expertise in planning exciting and achievable PR campaigns for a range of national and local clients.

Presence was asked to design and build a website to accompany existing printed marketing material. The challenge was to add dynamism to the powerful imagery, without compromising accessibility and search engine visibility.

The end result is a website built using lightweight XHTML, CSS and javascript which is easy to maintain and is accessible to all. Small discreet Flash movies are embedded in the site to add subtle animation and dynamics without diluting or obscuring the core message.